Email marketing & automation

Design email strategies that move your audience though the customer journey.

Email marketing remains one of the most powerful tools for driving revenue, building loyalty, and nurturing long-term customer relationships. But in today’s crowded inbox, success takes more than just sending newsletters. It takes segmentation, smart automation, and well-crafted messaging that connects with your audience at the right time—with the right message.

We build custom email marketing and automation strategies designed to move your audience through the customer journey—from welcome to repeat purchase and beyond. Whether you’re focused on ecommerce, B2B or something in between, our email experts deliver campaigns that are beautifully designed, behavior-driven and built for results.

Strategic email marketing services

We don’t believe in one-size-fits-all campaigns. Instead, we develop email programs grounded in your goals, your audience behaviors and your brand voice. Our approach includes:

  • Campaign planning & calendar development
  • Segmentation & audience targeting
  • Custom email design & messaging
  • Automated flow strategy & setup
  • Testing & optimization
  • Performance reporting & insights 

Each touchpoint is built to nurture your audience, encourage engagement and convert leads into loyal customers.

Automation that works while you sleep

We help you build intelligent automation flows that create personalized experiences at scale. From the moment someone subscribes or makes a purchase, we map out high-impact automations that keep your brand top of mind.

Our automation solutions include:

  • Welcome & nurture flows
  • Abandoned cart recovery
  • Browse abandonment
  • Win-back sequences
  • Post-purchase & loyalty campaigns
  • Customer re-engagement 

These automations don’t just improve open rates. They drive serious revenue. By leveraging customer behavior and lifecycle data, we deliver timely, relevant emails that deepen brand connection and boost conversions.

Email marketing & automation services

Why choose Trone for email marketing and automation?

What sets our email programs apart is our balance of creativity and strategy. We build high-performing campaigns rooted in insights, optimized for ROI and aligned with your broader marketing goals.

Whether you're starting from scratch or looking to scale your current email strategy, we can meet you where you are—and help you go further.

Data-driven content & segmentation

The foundation of effective email marketing is relevance—and that starts with understanding your audience. We use behavior-based triggers, purchase history, browsing activity and engagement metrics to segment your audience into meaningful groups.

This allows us to craft email content that feels personal, not generic. Whether we’re targeting first-time buyers, lapsed customers or loyal advocates, every message is built to meet them where they are in the journey—and guide them to what’s next.

Designed to engage and convert

From subject lines to CTAs, every piece of your email matters. Our in-house creative and copywriting teams design email experiences that not only look great across devices but also drive clicks, conversions and deeper brand engagement.

We test everything—subject lines, send times, layouts, content blocks—to ensure your emails are optimized for performance.

Integrated with your tech stack

We primarily work with Klaviyo, a best-in-class email marketing platform, but we’re also experienced with other systems like Mailchimp, HubSpot and Shopify Email. Whatever your stack, we ensure your email strategy integrates seamlessly with your ecommerce platform, CRM and analytics tools.

Let’s turn emails into revenue

Ready to transform your email channel into a growth engine? Trone combines strategic planning, automation expertise and creative execution to help you deliver smarter, more impactful email marketing.

Let's connect

Website speed & performance optimization

Building a fast, reliable website

A fast, reliable website isn't just a nice-to-have, it’s essential for user experience, search engine visibility and ultimately, conversions. At Trone, we specialize in optimizing websites for peak performance, ensuring that every second counts when it comes to loading time, responsiveness and overall user satisfaction.

Whether you're running an ecommerce store, a brand platform or a B2B lead gen site, slow speed can cost you customers and credibility. Our optimization strategies are grounded in both technical know-how and user behavior insights, allowing us to deliver websites that perform at the highest level—on any device, at any time.

Why website speed matters

Today’s users expect a seamless, instant browsing experience. If your site takes more than a couple of seconds to load, potential customers are likely to bounce—and search engines are more likely to push your competitors ahead of you.

Improved UX

Faster load times reduce friction, making it easier for users to explore your content or complete a purchase.

Higher SEO rankings

Site speed is a ranking factor for Google and other search engines. Faster sites get more visibility.

Increased conversions

Even a one-second delay in load time can cause a significant drop in conversion rates. Every millisecond matters.

Mobile-first optimization

With more users browsing on mobile devices, speed and performance are critical for retention and engagement.

Website speed and optimization services

What we optimize 

Trone takes a holistic approach to speed and performance. We dig into every detail that could be holding your site back—and fix it.

Page load times

We reduce the time it takes for your pages to become interactive, using techniques like lazy loading, minifying code and optimizing server response times.

Image & media optimization

Large image and video files are compressed and formatted correctly to maintain quality without slowing the site down.

Code & script refinement

We clean up unnecessary code, streamline CSS and JavaScript and defer non-essential scripts to speed up performance.

Caching & CDN integration

We implement intelligent caching strategies and integrate Content Delivery Networks (CDNs) to serve content more efficiently to users across the globe.

Core web vitals

Our work aligns with Google’s Core Web Vitals standards to ensure your site meets performance benchmarks for loading, interactivity and visual stability.

Continuous monitoring & reporting

We provide ongoing monitoring to catch performance dips before they become problems. You’ll receive regular reports that break down your site’s speed, uptime and performance metrics—along with actionable insights for continued improvement.

Built for the long term

At Trone, our mission is to build digital platforms that grow with your business. That means not just launching a fast website—but ensuring it stays fast as you scale. From handling traffic surges to preparing your site for seasonal campaigns, we optimize for both today’s needs and tomorrow’s challenges.

Ready to maximize performance?

Take your website from sluggish to streamlined. With Trone as your partner, you’ll gain a high-performing digital presence that engages users, earns better rankings and drives real results.

Let's connect

Ecommerce website development

Designing the best shopper experience 

Your ecommerce website is more than just an online storefront—it's a vital component of your brand's success. We develop ecommerce websites that are not only visually compelling but strategically engineered to drive conversions and foster customer loyalty.

Effective ecommerce development requires a seamless blend of design, functionality and user experience. We collaborate closely with you to create a platform that reflects your brand identity and meets your specific business objectives.

Ecommerce development services

Enhancing your online store with a comprehensive suite of services

Custom ecommerce design

Tailored designs that reflect your brand and engage your target audience.​

Platform selection & integration

Guidance on choosing the right platform (Adobe Commerce, Shopify Plus, BigCommerce) and integrating it seamlessly into your operations.​

Backend system integration

Connecting your ecommerce site with inventory management, CRM and other essential systems for streamlined operations.​

Mobile optimization

Ensuring your site is responsive and provides a consistent experience across all devices.

Responsive design

Ensuring your website is optimized for all devices, providing a consistent experience across desktops, tablets and smartphones.​

Secure payment integration

Implementing reliable and secure payment gateways to facilitate smooth transactions​.

Inventory & order management

Developing systems that efficiently manage stock levels and order processing.​

SEO & performance optimization

Enhancing site visibility and load times to improve search engine rankings and user satisfaction.

Why choose Trone for website ecommerce development?

With decades of experience in ecommerce development, Trone combines technical expertise with strategic insight to deliver a shopping experience that drives results. Our collaborative approach ensures that your ecommerce site aligns with your business goals and provides a platform for growth.

Seamless shopping 
experiences

A successful ecommerce site must be intuitive, fast and reliable. We focus on creating user-friendly designs that guide customers effortlessly from browsing to checkout, ensuring a smooth and enjoyable shopping experience.

Data-driven enhancements

We believe in the power of data to inform and improve ecommerce performance. Our team uses analytics to monitor user behavior, identify areas for improvement and implement strategies that enhance the customer journey and increase conversion rates.

Ongoing support & optimization

Ecommerce is an ever-evolving landscape. We provide continuous support and optimization services to ensure your website adapts to changing market trends and customer expectations. We work proactively to update features, improve functionality and keep your site running smoothly.

Ready to elevate your ecommerce business?

Partner with Trone to create an ecommerce website that not only meets your current needs but also scales with your business. Let's connect to discuss how our ecommerce development services can help your business thrive.

Let's connect

Increasing mobile site page speed

Is site speed slowing down your company’s growth?

Delivering the mobile speed needed for your site

Creating digital campaigns that convert

Are you getting appointments and visits from your digital ad campaigns?

Healthcare service line campaigns that generate appointments

Thank you for contacting us.

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Tell us where you want to go

What do you love about your brand? What could it do better? How can we help? As a branding, marketing, web design and ecommerce agency, we’d love to hear how we can help you propel and grow your brand.

Send us a message

Contact info

Phone: 336.886.1622 
Email: [email protected]

Matthew Sherman

Chief Technology Officer

Matthew Sherman

Robin Yontz

Executive Creative Director

Robin Yontz

Nicole Donoghue

President

Nicole Donoghue
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