How long-form content contributes to website success
4 mins
Essential features of every HIPAA-compliant healthcare website
3 mins
Improving AI search credibility for brand AEO and GSO success
3 mins
Creating high-converting product pages for ecommerce
3 mins
The lasting impact of a brand compass on your company’s future planning
3 mins
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Healthcare reputation & review management
Are your patients helping you gain new patients?
One of the most powerful new patient acquisition tools for healthcare organizations is what current and former patients are saying. Do they advocate for you? Do they champion your care? Or are they dissuading others from booking an appointment?
Review management
Embracing reviews to protect your business
Today’s patients look to others for unbiased opinions and real-life experiences. And when it comes to healthcare reviews, every star and positive word counts. Effective review management helps you use customer feedback to address patient concerns, build trust and improve satisfaction.
A proactive approach to improving satisfaction scores
Satisfied patients may not think to leave a review unless you ask them. They don’t have an issue, so it’s just not top of mind. But requesting reviews from loyal, satisfied patients can help boost your scores, instill trust in prospective patients and limit occasional negative feedback from having a strong impact.
Why not handle review management in-house?
Review management is a time-consuming task that is best handled by a healthcare marketing agency that will:
- Answer questions and respond consistently in your brand’s tone
- Avoid letting emotion or bias affect responses
- Communicate repeated or serious concerns to your team
- Stay aware of new review platforms to watch
Want to do more to protect your brand’s reputation?
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Paid advertising for healthcare brands
Reach patients whose needs you can fill
When people have a need, will they consider your brand? Will you pop up in their mind or on their phone? For healthcare brands, strategic advertising helps you be recognized as an option—and the right one for them.
Healthcare advertising services
Don’t wait to make an impression
You never know when a new patient will be in the market for your services. Or when one of their family members might be. We can develop a media plan and ads that will help people in your area know and remember you when the time comes.
Complying with HIPAA in healthcare advertising
Healthcare marketers are held to a higher standard. As a HIPAA-compliant business associate, Trone can help you navigate complex topics like patient testimonials, cookies and retargeting.
Driving appointment bookings
Paid digital marketing can generate new patient appointments by providing a direct link to your site’s online booking tool. Targeting based on location, demographics and behaviors can help you efficiently reach the audience that is most likely to convert.
Want to make the most of your paid advertising?
Beyond SEO: Why AEO (Answer Engine Optimization) is changing search and how to prepare
3 mins
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Creative Development & Advertising
Big ideas for brands of all sizes
Our story began as a traditional advertising agency. For more than 40 years, we’ve been conceiving powerful, compelling ideas to get brands noticed and remembered.
Advertising services
Connecting with audiences where they are
The best creative ideas work across a variety of media. Whether your people are watching a favorite show, driving down the road or sitting in a waiting room, the communications they see should make an impression.
Why choose Trone for creative?
Trone is an audience centric agency, so our creative ideas are based on audience beliefs, perceptions and actions. We look deep into the heart of your brand and analyze your competitors to determine a core creative idea that will differentiate your brand and make a difference to your people. Then we apply that idea across different executions based on where your audience can be reached.
Our creative team specializes in:
- Brand strategy & planning
- Art direction & graphic design
- Copywriting
- Brand stewardship
- Creative direction
From large international corporations to local small businesses, Trone’s creative campaigns have helped build brands in many industries, including pet and healthcare.
Looking for compelling creative?
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Patient-centered website content
Creating content that answers questions
Patients and their families are going to do their own research. They want to better understand the state of their health. What to expect. And how you could help. For healthcare organizations, providing educational content for patients and caregivers can help ensure they’re not finding answers somewhere else.
Types of content
What are patients searching for?
A healthcare marketing agency like Trone can help you determine the most searched questions and topics for your specific area of expertise. But generally, content should help patients feel more knowledgeable, better prepared and more confident in your brand.
Incorporating SEO & AEO
Search Engine Optimization (SEO) and Answer Engine Optimization must both be considered when creating content to improve the likelihood that patients will see your brand in search.
SEO
Uses keywords and other technical strategies to rank high in organic search results
AEO
Structures content to be cited or summarized in AI responses.