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In December 2025, Yotpo will officially sunset its email and SMS marketing tools, leaving many ecommerce brands searching for a reliable, growth-focused alternative. If your brand relies on Yotpo SMS or Yotpo Email for automations, campaigns or retention marketing, now’s the time to plan your next move.
Trone can help your brand seamlessly migrate from Yotpo to Klaviyo—setting up smarter, more powerful customer communications that continue to drive revenue without disruption.
Why Yotpo is ending its SMS and email services
Yotpo recently announced it will retire its native email and SMS products and transition customers to Attentive, a separate SMS platform. While this partnership may work for some, many brands prefer to consolidate everything into a single marketing platform like Klaviyo, which handles email, SMS, segmentation and automation under one roof.
If you are currently using Yotpo for SMS campaigns, a loyalty program or reviews, this change means you’ll need to find a new home for your marketing automations before Yotpo’s sunset date.
Why brands are switching from Yotpo to Klaviyo
Klaviyo has become the top Yotpo alternative for ecommerce marketers who value performance, personalization and scalability. With deeper integrations and a proven track record of increasing lifetime value, it’s the clear next step for brands looking to elevate their retention marketing.
Here’s why:
- Unified email + SMS: Manage both channels in one platform for a consistent customer experience.
- Powerful automations: Klaviyo’s advanced flow builder makes it easy to create personalized journeys that convert.
- Deep ecommerce integrations: Directly integrates with Shopify, WooCommerce, Magento, BigCommerce and more.
- Detailed reporting: See exactly which messages and flows drive the most revenue.
- Scalable for growth: Whether you’re a small brand or enterprise-level corporation, Klaviyo grows with you.
Trone’s Yotpo to Klaviyo migration services
Switching platforms doesn’t have to be stressful. Our team at Trone specializes in Yotpo to Klaviyo migrations, handling every step so your data, automations and customer journeys transition smoothly.
Here’s how we make it easy:
- Platform audit & strategy: We evaluate your current Yotpo setup, segment structure and automations.
- Custom migration plan: Our experts build a tailored plan to ensure no revenue or data is lost in the transition.
- Flow recreation & optimization: We rebuild your best-performing flows in Klaviyo and improve them for performance.
- SMS + email integration: Set up unified campaigns to deliver the right message at the right time.
- Testing & launch: We ensure every automation is tested and ready to perform before your Yotpo sunset date.
Our goal is simple: to make your move from Yotpo SMS to Klaviyo seamless, strategic and successful.
The risk of waiting too long
Yotpo’s sunset date is approaching rapidly, and migrating your SMS and email programs takes time. Delaying the move can lead to:
- Lost subscriber data
- Interrupted automations
- Revenue drops during transition
- Rush migration fees or rushed timelines
Brands that start early can rebuild and optimize campaigns in Klaviyo before Yotpo fully shuts down.
Ready to migrate from Yotpo to Klaviyo?
As a Klaviyo Partner Agency with more than 40 years of marketing experience, Trone can help your brand make the most of this transition and come out stronger on the other side.
