Branding and packaging that amplifies pet brands

Motivating pet parents to trust a brand for their four-legged family members requires an impactful brand identity, distinctive packaging and compelling messaging. Wherever shoppers encounter pet brands and pet products, our pet marketing agency helps make sure the experience is consistent and powerful.

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Why choose Trone for pet branding?

25+ years of pet branding expertise

A seasoned pet marketing agency with insights on the competitive landscape as well as the retail, veterinary and digital environments.

Pet product packaging systems

Complex packaging system strategies that establish hierarchy across different product lines, brands and sub-brands.

Visual identity & tone

Pet brand and product naming, color and visual style, brand voice and language palette development.

Branding & packaging services

Logo & brand identity development

Establish logos and identifying marks, icons, fonts and guidelines for portraying the brand and pet products and services consistently.

Pet product packaging design

Create custom packaging that communicates benefits, generates interest and stands apart from pet industry competitors both online and in retail.

Messaging & brand storytelling

Inspire trust and engage pet parents through a brand story and messaging framework that speaks to their needs or desires.

Considerations for pet products packaging

Smart pet packaging design

Cramming every detail about your pet product on the front of the package leads to a crowded design and confused or overwhelmed pet parents. Strategically displaying the most motivating messaging and using color, typography and icons can help get your products noticed.

Ecommerce pet product thumbnails

Even more so than retail packaging, online package imagery must be simple and easy to understand key benefits on mobile devices. Reducing package elements on ecommerce product thumbnails and moving text to the product page can help make differentiators clearer.

Food-safe, resealable packages

For pet food manufacturers and pet treat brands, choosing the right food-safe packaging is critical not only for the safety of the pet but also to maintain the product’s freshness and palatability.

The pet product unboxing experience

A beautifully designed pet product is missing an opportunity if it arrives in a plain cardboard box. Branding exterior packaging and any marketing materials inside (coupons for the next purchase, how to use instructions, etc.) can improve pet parent satisfaction and encourage brand loyalty.

Pet brand architecture

We help organize your brand’s portfolio of pet products, sub-brands and services through use of color, packaging, naming, logos, icons and other brand cues. We can make a complex group of products feel consistent but still distinguish between different lines, flavors, etc.

Want to give your pet brand an advantage?

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