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Hospice marketing that that connects with audiences searching for answers
Marketing hospice and palliative care eldercare in a rapidly transforming environment takes not only a knowledge of current regulations, but of decisionmakers—primarily adult daughters. The problem is no one thinks about hospice or palliative care until they urgently need it. Positioning your hospice organization within your city or community as the ready guide for end-of-life medical care, pain management and emotional support takes a crafted mix of messages and media.
Using hospice digital marketing for growth
Marketing hospice services can be a challenge since many times we are trying to reach an audience who may not understand what they need or how hospice services work. Your website can be a critical component in your story and a resource for your community.
Hospice marketing is not just about connecting with families, but also potential staffing candidates. From creative that connects to the audience to metrics and comprehensive reporting, Trone has had great success with everything from filling the patient pipeline to nurse recruitment. An organization should be represented in several social platforms to help with reputation management.
With turnover rates for registered hospice nurses reaching 25% in 2022 and LPNs at 31%, hospice organizations must also market themselves to healthcare professionals for recruitment and retention.2
Hospice digital margeting services
Facebook campaigns
Tap into the targeting capabilities of Facebook to reach family members, caregivers and individuals interested in healthcare. This is a great awareness platform that helps you connect with your audience early in the decision-making process.
LinkedIn Ads
Target healthcare professionals, social workers and medical practitioners who may refer patients to hospice services.
Content marketing
Share informative and compassionate content about hospice care, patient stories and family testimonials on social media platforms to build trust and engagement.
SEO & content marketing services
Creating SEO and hospice content marketing