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How to optimize for Google’s AI Mode and the future of AI search

How to optimize for Google’s AI Mode and the future of AI search

3 mins
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AI's latest revolution? The online search.

AI's latest revolution? The online search.

3 mins
Yotpo is sunsetting its email and SMS tools: What your brand should do next

Yotpo is sunsetting its email and SMS tools: What your brand should do next

3 mins

A BigCommerce partner with full-service agency power.

How you architect your ecommerce experience will impact the site’s success. Whether you’re just starting out or exploring ways to take your web store to the next level, we can help you attract, engage and convert website visitors.

Why build your site on BigCommerce?

BigCommerce is a flexible, scalable platform specifically for ecommerce. It’s easy to manage, offers essential back office integrations and robust shipping, tax and payment processes—all with the speed and agility needed to drive sales online.

Robust for B2C brands

  • Broaden your audience with social integrations
  • Boost sales with easy-to-implement incentives and recover losses with abandoned cart recovery
  • Streamline checkout with digital wallets, like Apple Pay, Amazon Pay and more
  • Expand your reach by integrating with channels such as Amazon, eBay and Google Shopping

Customizable for B2B brands

  • Offer custom promotions, bulk discounts and pricing down to the SKU level
  • Grow sales by accepting purchase orders, managing quotes and setting net payment terms
  • Allow customers to manage buying permissions for different tiers of employees
  • Integrate with major ERP, OMS and CRM systems and customize your ERM punchout solution

Turning your vision into sales

It takes a multifaceted approach to make the most of your ecommerce store. At Trone, we have the expertise to not only build your site on a reliable platform but also to reach your audience, get them to your site and motivate them to act once they’re there.

Optimize your strategy

Reaching your audience where they are—and when they’re ready to engage or purchase—takes a thorough understanding of both your audience and marketing channels. We can provide a competitive analysis as well as content and product audits to optimize your site’s design and functionality for your market.

Design a store that engages

What do users want? How do they shop? What causes them to bounce? We design websites based on the user and their shopping behaviors. Evaluating user flows helps us tailor the store experience to your audience and persuade them to convert.

Build a site that performs

Our BigCommerce experts will develop your website based on your unique business needs and with the ability to scale as you grow. We’ll help organize and import your data, configure shipping, taxing and payments and integrate with APIs.

Attract and retain customers

Your web store’s performance is dependent on driving traffic to it and delivering an exceptional experience. We can help with SEO to boost search engine rankings, digital and traditional marketing, content marketing, social media and even branding and packaging.

Take advantage of marketing automation

Klaviyo is a marketing automation app that works with BigCommerce to deliver personalized emails, texts and mobile push notifications based on shopping behaviors. Pre-built automations include cart reminders, welcome emails, price-drop alerts, birthday discounts, order updates and more.

Customize with apps and integrations

Hundreds of ecommerce apps and integrations can be seamlessly added to your site to provide a better experience for you and your customers. Create urgency with a countdown timer. Allow customers to round up and donate. Offer free visual order tracking. And that’s just the beginning.

Looking to take your ecommerce to the next level?

Let's connect

Dominate SEO with Drupal

Drupal is an SEO-friendly platform

The content management system (CMS) you choose can impact not only how your site functions but also your search rankings. Drupal is an SEO-friendly platform that can be set up by our web development experts to make the most of your search engine optimization efforts. Once we’ve configured Drupal for maximum search visibility, we’ll use our knowledge of ranking factors and SEO tactics to improve your chances of moving up the search results list.

What makes Drupal SEO-friendly?

Search engine results are critical in getting visitors to your site. Drupal offers features like clean URLs, customizable meta tags and responsive design—all of which help to improve your website's visibility in search engine results.

Content-centric approach

Drupal’s content creation and organization allow for easy production of high-quality, keyword-rich material and help us structure your site in a way that search engines can understand, so you’re more likely to rank prominently.

Mobile-first indexing ready

The platform’s responsive design capabilities and mobile-friendly approach align perfectly with search engines' preference for mobile-first indexing. This improves your chances of reaching and engaging a broader audience.

Optimized for speed and performance

Site speed is a critical factor in SEO rankings. Efficient coding practices and performance optimization tools ensure your site loads fast. This not only improves the user experience, but also signals to search engines that your site is reliable and authoritative.

Robust SEO modules

As an open-source platform, Drupal comes with an extensive library of SEO modules that are intended to improve search performance. From XML sitemap generators to advanced analytics integrations, we can use these modules to fine-tune your SEO efforts. And if there isn’t a module for what we need, we can build it.

Stays ahead of algorithm changes

Thanks to an active development community, Drupal is always adapting for SEO best practices and search engine algorithm updates. As changes occur, we can update your site accordingly.

Trone and Drupal working together

Trone has both website development capabilities and SEO capabilities so we’re well-positioned to use Drupal to its fullest capacity. When building Drupal sites for our clients, our Digital Marketing Specialists use a number of proven SEO strategies to prepare those sites for long-term search success.

SEO services include:

  • On and Off-Page SEO
  • Local SEO (Google Business Profile)
  • Keyword Research
  • Competitive Analysis
  • Reporting
  • Link Building
  • Technical SEO Audits
  • Strategy and Planning

Interested in learning more about Drupal or finding out how to improve your search ranking?

Contact us to discuss all we can do for your website and SEO.

Let's connect

Careers at Trone 

We'd love to hear from you. Let us know about your interests and experience.

Apply now

Hospice marketing that that connects with audiences searching for answers

Marketing hospice and palliative care eldercare in a rapidly transforming environment takes not only a knowledge of current regulations, but of decisionmakers—primarily adult daughters. The problem is no one thinks about hospice or palliative care until they urgently need it. Positioning your hospice organization within your city or community as the ready guide for end-of-life medical care, pain management and emotional support takes a crafted mix of messages and media.

Want to schedule a call?

Using hospice digital marketing for growth

Marketing hospice services can be a challenge since many times we are trying to reach an audience who may not understand what they need or how hospice services work. Your website can be a critical component in your story and a resource for your community.

Hospice marketing is not just about connecting with families, but also potential staffing candidates. From creative that connects to the audience to metrics and comprehensive reporting, Trone has had great success with everything from filling the patient pipeline to nurse recruitment. An organization should be represented in several social platforms to help with reputation management. 

With turnover rates for registered hospice nurses reaching 25% in 2022 and LPNs at 31%, hospice organizations must also market themselves to healthcare professionals for recruitment and retention.2

Hospice digital margeting services

Facebook campaigns

Tap into the targeting capabilities of Facebook to reach family members, caregivers and individuals interested in healthcare. This is a great awareness platform that helps you connect with your audience early in the decision-making process.

LinkedIn Ads

Target healthcare professionals, social workers and medical practitioners who may refer patients to hospice services.

Content marketing

Share informative and compassionate content about hospice care, patient stories and family testimonials on social media platforms to build trust and engagement.

SEO & content marketing services

Creating SEO and hospice content marketing

SEO

Grow your organic search presence so audiences can find you if, and when, they need you.

Blog posts

Make your website a hub of information with helpful articles on topics related to hospice care, such as how to choose a hospice provider, what to expect from hospice care and managing end-of-life care.

Podcasts

Host podcasts to provide helpful information to families and their loved ones. This is a great way to give voice to your services.

Guest blogging

Partner with health-related blogs to publish guest posts that link back to your website.

Shouldn’t you consult with a hospice marketing company in this competitive environment?

Let's connect

Managing and optimizing Amazon operations

Create a smooth selling experience on Amazon

With so many brands competing in the Amazon shopping environment, managing operations is essential for a smooth selling experience. Here's a general overview of the operational services Trone offers.

Amazon operational services

Fulfillment & inventory management

We can help manage the product fulfillment process and ensure inventory is where it needs to be when it needs to be there.

FBA (fulfillment by Amazon)

From ground-up launches to advanced optimization, strategic expansion and problem-solving—including capacity planning and comprehensive inventory management with proven, real-world tactics.

AWD (Amazon warehousing & distribution)

Cost analysis, policy navigation, integration and ongoing management of shipments.

MCF (multi-channel fulfillment)

Setup, overhaul, syncing and shipment optimization on and off Amazon.

FBM (fulfilled by merchant)

Inventory syncing, listing issues, process setup and onboarding with warehouses/3PLs.

Global management

From U.S.-only operations to multi-continent strategies, solutions tailored to your market reach.

Inventory optimization

Forecasting, purchase orders, IPI score improvement, liquidation and sell-through strategies.

Logistics

mall parcel, LTL, FTL, liquids, dangerous goods, perishables and more.

Account & daily operations management

We’ll set you up to avoid account issues and work to quickly resolve any that do occur.

  • Full A-to-Z daily operations: customer service, inventory forecasting, compliance and research.
  • Ongoing account support and troubleshooting for established sellers.
  • Policy and compliance management to prevent and resolve issues.
  • Crisis management for urgent, high-impact account problems. 

Product & catalog management

Our Amazon experts can help you navigate challenges and opportunities across your entire catalog.

  • End-to-end product launches, from concept to fully optimized live listings.
  • Management of catalogs ranging from a single SKU to tens of thousands.
  • Listing troubleshooting for suppressed, inactive, or incorrectly indexed products.
  • Variation setup and optimization for improved discoverability.
  • Ongoing catalog health monitoring to maintain accuracy, compliance and search performance.
  • Strategic pricing and promotion planning to drive sales and maintain competitiveness. 

Brand protection & registry support

Amazon offers free tools you can use to grow and protect your brand. We’ll help you unlock them.

  • Brand Registry setup and maintenance.
  • Trademark guidance, counterfeit prevention and enforcement. 

Why choose Trone for Amazon?

Trone can be an extension of your team, optimizing Amazon operations every step of the way to help your brand make the most of your investment. Plus, we have extensive experience managing eBay, Walmart, Target, and other marketplace operations, ensuring compliance and best practices across platforms to capture the maximum revenue and market share. 

Want to give your Amazon store an advantage?

Let's connect

Using multilingual websites as a powerful personalization tool

Are you missing customers due to a language barrier?

Translations provide localization for a more personalized audience experience

Adobe Experience Manager is a digital experience platform that’s more than a CMS

Do you have Adobe Experience Manager and think you aren’t quite getting the most out of the platform? Or are you considering getting AEM but aren’t sure where to start and what skillsets are needed? Our team of certified AEM experts can provide support at any step in the process and can help you tackle even the largest projects.

Want to schedule a call?

Why choose Trone for Adobe Experience Manager?

We are a team of architects, developers, designers and user experience specialists that know how to get the job done—big or small. Our AEM experts have experience building and managing massive AEM websites. From optimizing performance on a page to developing an end-to-end personalized experience using the latest and greatest AEM technology, we can help you get the most out of this product.

Custom Adobe Experience Manager development services

AEM assessment

If you already have AEM, our team can assess your current AEM implementation and determine if you are getting the most out of your investment. If you are not currently using AEM, we can assess your overall digital experience journey to see if you are ready to make the jump to AEM.

AEM component and template building

Our team of developers have built hundreds of AEM components to fit any need that you may have. We always stay up to date on the latest technologies and best practices, so you don’t need to worry about compatibility in the future.

Authoring content and constructing pages

Do you need help putting together content and authoring pages? We are happy to help you get your pages ready accurately and efficiently.

Tuning AEM performance

Do you have pages that are loading slowly? Does your AEM author instance feel bogged down? We can help analyze the issue and get it fixed so your AEM works like the high-performance platform it is.

Analytics

Why invest in a digital experience platform if you are not going to track your success? We can help you implement analytics into your pages to track clicks, views and any specific component metrics that you may need through AEM analytics or a third party.

Personalization

The data you obtain should be used to personalize experiences on your site. Whether it’s with the build in ContextHub or more robust tools like Adobe Target, we’ve got you covered.

Want a solid foundation for your site?

Let's connect
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