Using multilingual websites as a powerful personalization tool
Are you missing customers due to a language barrier?
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Adobe Experience Manager is a digital experience platform that’s more than a CMS
Do you have Adobe Experience Manager and think you aren’t quite getting the most out of the platform? Or are you considering getting AEM but aren’t sure where to start and what skillsets are needed? Our team of certified AEM experts can provide support at any step in the process and can help you tackle even the largest projects.
Why choose Trone for Adobe Experience Manager?
We are a team of architects, developers, designers and user experience specialists that know how to get the job done—big or small. Our AEM experts have experience building and managing massive AEM websites. From optimizing performance on a page to developing an end-to-end personalized experience using the latest and greatest AEM technology, we can help you get the most out of this product.
Custom Adobe Experience Manager development services
Want a solid foundation for your site?
Amazon cuts Google shopping ads: the opportunity for brands
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Privacy Policy
Protecting the security and privacy of your personal information is of the utmost importance to Trone, Inc. (hereinafter “Trone”, “we”, “us”, “our”). Please read this policy for a clear understanding of how we collect, use, handle and protect your personal information.
Personal Information Collected
We will not collect any personally identifiable information (“PII”) about you unless you voluntarily choose to provide it. We may collect your name, email address, mailing address, phone number, company or other details that you’ve provided when you register on our site, subscribe to email newsletters, respond to an online survey, fill out a form or enter information on our website.
Purpose of Use
We may use the PII we collect in the following ways:
- To respond to your inquiries and to keep in touch with you regarding Trone
- To personalize your experience and allow us to deliver the type of content and product offerings in which you are most interested
- To improve our website to better serve you
- To allow us to better respond to your requests
- To administer a contest, promotion, survey or other website feature
- To ask for ratings and reviews of services or products
- To send you marketing communications, including email, about Trone and our services. You may opt out of marketing communications at any point by using the unsubscribe link at the bottom of all external emails or by writing us.
Personal Protection
Your personal information is contained behind secured networks. It is only accessible by a limited number of persons who have special access rights to such systems and who are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Sockets Layer (SSL) technology. We implement a variety of security measures when a user enters, submits or accesses information to maintain the safety of your personal information
Nonpersonal Data Collected Automatically
When you access our website, we may automatically collect nonpersonal data like the type of Internet browser and operating system used, domain name of the website from which you came, number of visits, average time spent on the website, pages viewed and more. We may use this data and share it with our affiliates to monitor the attractiveness of our website and improve our performance or content.
Use of Cookies
Cookies are small files that are sent by a website to your computer's hard drive through your web browser (if your personal computer setup allows), enabling the website to recognize your browser and remember certain information. They are used to help us understand your preferences based on previous or current website activity, so we can improve our services. We also use cookies to help us compile aggregate data about website traffic and website interaction so we can offer better website experiences and tools in the future. If you do not wish to receive cookies, please configure your internet browser to erase all cookies from your computer’s hard drive, block all cookies or receive a warning before a cookie is stored.
Third-Party Disclosure
We will only use your PII for the purposes described in this policy. We will not sell, rent or lease your information to anyone, unless we have your permission or are required by law to do so. We may share information with our website hosting partners and other parties who assist us in operating our website, conducting our business or serving our users, so long as those parties agree to keep this information confidential. Non-personally identifiable information may be provided to other parties for marketing, advertising or other uses.
Third-Party Links
The Trone website may contain links to other websites. Trone is not responsible for the privacy practices or content on other websites. We recommend that you check the policy of each website you visit to better understand your rights and obligations on those third-party websites.
Children’s Online Privacy Protection Act
Protecting the privacy of children is very important to us. We do not solicit, collect or maintain PII from users we know are under the age of 13 years old. We do not specifically market to children under the age of 13 years old.
Fair Information Practices
In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur: We will notify you via email (if email address is known) within seven business days of discovery and/or we will provide an on-website notification within seven business days of discovery.
Questions and Comments
Trone will respond to reasonable requests to review your personal data and to correct, amend or delete any inaccuracies. If there are any questions regarding Trone’s Privacy Policy, you may contact us using the information below.
Trone, Inc.
1823 Eastchester Drive, Suite 103
High Point, NC 27265
336.886.1622
We reserve the right to change, modify or amend this policy at any time. If we make an update, it will be posted on the Privacy Policy page.
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Blog & insights
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We can help you enhance your branding, website and marketing.
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Shopify Conversion Rate Optimization (CRO)
Turn more browsers into buyers
Getting traffic to your Shopify store is only half the battle. Turning that traffic into paying customers—that’s where real growth happens. At Trone, we specialize in Conversion Rate Optimization (CRO) strategies to help you do exactly that.
We take a data-driven approach to uncover the barriers standing between your visitors and a sale. Then we implement targeted enhancements that improve user experience, increase trust and guide more shoppers to conversion.
Why CRO is critical for ecommerce growth
High-performing Shopify stores are well-designed and intentionally optimized. Even small tweaks to your store’s layout, messaging or functionality can lead to major gains in revenue.
Our CRO process focuses on:
- Increasing the percentage of visitors who complete purchases
- Improving engagement and time on site
- Reducing bounce rates and abandoned carts
- Enhancing overall user satisfaction
- Maximizing ROI from your existing traffic sources
Effective CRO is not about guessing. It’s about testing, analyzing and continuously improving
What we optimize
Our Shopify CRO services cover every part of the user journey—from the first click to checkout.
Areas of focus include:
Our approach to Shopify CRO
At Trone, we tailor every CRO strategy to the unique needs of your brand and audience. We use a combination of data analysis, user behavior tracking and A/B testing to identify opportunities for improvement and deliver measurable results.
CRO audit
We analyze your current performance and identify friction points in the user journey.
Strategy development
We craft a conversion strategy based on insights from analytics, session recordings and industry benchmarks.
Implementation & testing
We implement changes—big and small—and rigorously test what works best for your audience.
Ongoing optimization
CRO isn’t a one-and-done process. We continuously review performance and refine strategies to keep conversions climbing.
Discount Management
Free shipping. Specialty promotional codes. Automatic discounts. Trone can easily manage these sales initiatives and more to enhance your promotional efforts. We optimize your store for conversions by designing strategic discount structures, upsells and promotions that drive purchases without eroding margins.
We leverage a mix of trusted tools to track, test and optimize performance
- Google Analytics (GA4)
- Hotjar & FullStory (heatmaps, session recordings)
- Shopify Analytics
- A/B testing platforms
- Page speed and mobile performance tools
We’ll help you gain clarity on what your customers want. Then make your site deliver.
What you can expect
When you partner with Trone, you get a team that’s laser-focused on outcomes. We don’t just make suggestions. We deliver tested, actionable changes that move the needle. With our Shopify CRO services, you’ll benefit from:
- Increased conversion rates and average order value (AOV)
- Better performance from paid and organic traffic
- Enhanced customer satisfaction and retention
- Clear insights into what’s working and why
Want to make every store visit count?
Your Shopify store has untapped potential—and CRO is how you unlock it. Whether you're trying to improve an already high-traffic store or just starting to scale, Trone’s optimization strategies are built to convert.
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Shopify app & plugin integrations
Unlock the potential of the Shopify ecosystem
Shopify is just the beginning of your online store. The key to unlocking the full potential of your store is integrating the right apps and plugins. This helps streamline your operations, enhance customer experiences and drive meaningful growth.
Whether you need advanced marketing tools, custom shipping logic or backend automation, Trone ensures every integration works seamlessly within your Shopify ecosystem.
Why smart integrations matter
The Shopify app store offers thousands of apps but not all of them are right for your business. Poorly chosen or misconfigured plugins can slow down your site, create workflow issues or even interfere with checkout.
When considering an app, we take a strategic approach.
- Evaluate your business needs
- Vet and recommend trusted apps
- Configure, install and test thoroughly
- Customize where necessary
- Ensure ongoing compatibility and performance
We help you connect the tools you need, without compromising speed, UX or stability.
App integration services
Our integration services are designed to grow with your business
Whether you’re just getting started, optimizing an established store or something completely different, we can develop or customize a solution just for you.
Custom app integrations
Off-the-shelf not working for your brand?
We help clients integrate private or custom-built apps that connect Shopify with external systems like CRMs, ERPs, accounting platforms or custom fulfillment services. We ensure your store stays agile, with the right data flowing to the right places automatically.
Our process: strategy, integration, optimization
Discovery
We take the time to understand your workflows, pain points and growth goals.
App audit & recommendations
Whether you’re starting from scratch or auditing an existing stack, we help you identify the best tools for your needs.
Integration & configuration
We install, configure and test your apps for maximum performance and minimal friction.
Optimization & ongoing support
As your business evolves, we’re here to refine your app ecosystem so it always supports your growth.
Why choose Trone for Shopify app integration?
We are more than developers. We are ecommerce strategists. We don’t just plug in apps and walk away. We think holistically about how each tool fits into your customer journey, internal workflow and bottom line.
With Trone, you get:
- A tailored approach to app selection
- Full compatibility testing
- Customization as needed
- Strategic guidance on how to get the most from every tool
- Reliable support for long-term success
Want a smarter, more connected Shopify store?
Your Shopify store should be fast, flexible and built to scale. With the right app integrations and the right partner, you’ll save time, increase conversions and run a more efficient business.
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Custom Shopify store setup
Building high-performing Shopify storefronts
Your brand deserves more than a cookie-cutter online store. At Trone, we build custom Shopify stores tailored to your unique goals, products and customers—so your ecommerce foundation is as strong as the business behind it.
Whether you're launching for the first time or looking to upgrade your existing store, we guide you through every step of the Shopify setup process—from design and functionality to optimization and launch. The result? A polished, high-performing storefront that’s ready to convert.
Why custom matters on Shopify
Shopify’s out-of-the-box features are a great start—but custom development unlocks the full potential of your online store. We don’t just plug and play—we build purposefully, around your business and audience. A tailored setup ensures:
- Your brand stands out with a distinctive look and feel
- Customers experience intuitive navigation and fast, seamless checkout
- Your backend workflows support scalability and efficiency
- Your store is optimized for performance, search and conversions
Custom Shopify setup services
Creating beautiful and functional storefronts with a comprehensive suite of services
Our team combines creative strategy, technical expertise and ecommerce best practices to deliver a storefront that’s as functional as it is beautiful.
Built for your brand, your workflow and your customers
Every business is different, which is why no two stores we build are the same. We work closely with you to understand your goals, product catalog, fulfillment process and audience behavior. Then we create a store that’s not only on-brand, but also scalable, intuitive and built to perform.
We help with:
- B2C and B2B store setups
- Multi-location inventory handling
- Subscription products and bundles
- International store features and language/localization options
- Custom landing pages and promotional modules
What you can expect with Trone
Launching a Shopify store shouldn’t feel overwhelming. With Trone, you get a dedicated team that brings clarity, confidence and results to every phase of the project.
- Strategic discovery & planning
- Collaborative design process
- Expert Shopify development
- Clear communication & timelines
- Full launch support & post-launch optimization
We do more than hand off a store. We help you own it, manage it and grow with it.
Ready to launch a store that sells?
Your Shopify store should work hard for your brand. With Trone’s custom setup services, you get a powerful ecommerce experience designed to grow with your business and convert more customers.
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Klaviyo welcome & nurture flows
Build trust and guide new subscribers toward conversion.
First impressions matter for brands. When someone joins your email list, that’s your chance to start building a relationship that leads to repeat purchases—not just a one-time sale. At Trone, we design custom Klaviyo welcome and nurture flows that introduce your brand, build trust and guide new subscribers toward conversion.
Our email strategies are crafted to deliver the right message at the right time—automatically—so your brand stays top of mind from the very first interaction.
Why welcome & nurture flows matter
Your welcome series is one of the most opened and engaged-with emails your company will ever send. It's your opportunity to:
- Introduce your brand and mission
- Highlight best-selling products or offers
- Set expectations for what subscribers can expect
- Move users seamlessly toward their first (or next) purchase
When followed by a smart nurture sequence, you can continue delivering value, educate subscribers and keep your brand relevant throughout their buying journey.
Effective flows result in:
- Higher open and click-through rates
- Faster time to first purchase
- Lower unsubscribe rates
- Increased customer lifetime value
Our welcome & nurture flow services
We offer a full-service approach to setting up and optimizing your automated welcome and nurture sequences, including:
- Custom welcome flow strategy & planning
- Copywriting & creative development
- Segmentation & personalization logic
- Design & mobile optimization
- Klaviyo setup & integration
- Performance tracking & A/B testing
Whether you're building a welcome series from scratch or refining your current flow, we tailor the strategy to your brand’s voice, audience and goals.
Our approach to email strategy
We start with your customer—understanding their needs, motivations and hesitations. Then we build flows that speak directly to them, backed by performance data and email marketing best practices. We also make sure your flows work seamlessly across all devices, with content structured to match how people engage with emails today—fast, visual and mobile-first. Every email we create is:
How we personalize nurture sequences
Klaviyo’s dynamic segmentation tools allow us to go beyond one-size-fits-all emails. We use customer data to send:
- Product recommendations based on browsing or past purchases
- Content based on interests or behaviors
- Messaging that aligns with where the customer is in the funnel
By meeting customers where they are, we create experiences that feel relevant—and drive results.
Why Trone + Klaviyo work together
As an official Klaviyo Partner, Trone is certified to help brands grow through advanced email and SMS marketing. We have access to partner-only training, priority support and latest features.
Klaviyo is one of the most powerful email platforms for ecommerce. We don’t just set up flows—we build systems that scale your growth and keep your customers engaged.
Turn new subscribers into loyal customers
A powerful welcome and nurture flow sets the tone for the entire customer relationship. At Trone, we make sure your first impression is one that drives action—and builds long-term loyalty.
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Customer loyalty & reengagement campaigns
Build customer relationships that last
Great brands don’t just acquire customers, they build lasting relationships. At Trone, we leverage loyalty platforms like Yotpo to power customer loyalty and reengagement. We develop email campaigns that turn one-time buyers into repeat customers, brand advocates and long-term revenue drivers.
Through thoughtful segmentation, personalized messaging and automated touchpoints, we help your brand stay connected with your audience—long after the first sale.
Why customer retention matters more than ever
Acquiring new customers is important—but keeping them is where the real growth happens.
Retained customers:
- Spend more over time
- Refer friends and family
- Cost significantly less to market to
- Help drive predictable, recurring revenue
Loyalty and reengagement flows are essential for:
- Boosting customer lifetime value (CLV)
- Increasing order frequency
- Reducing churn
- Encouraging referrals and reviews
We leverage Klaviyo to stay top of mind with the people who already know and love your brand.
Our loyalty & reengagement services
Whether you're looking to reward your best customers or win back those drifting away, we create email strategies built around behavior, purchase history and engagement patterns.
Our services include:
- Customer segmentation by lifetime value & order count
- Loyalty program email integration & management
- Milestone, birthday and anniversary campaigns
- Product replenishment reminders
- "We miss you" and inactivity flows
- Review request & referral program campaigns
- Post-purchase surveys & feedback emails
Each campaign is crafted to reinforce the relationship between your customer and your brand.
Reengagement campaigns to reengage the quiet crowd
When customers go inactive, a smart reengagement strategy can bring them back into the fold. We’ll help you define who’s at risk of churning and build email flows designed to reignite interest and convert them again.
Our reengagement strategy includes:
- Customized timing & trigger rules
- Emotional appeals + timely offers
- Highlighting new products or brand updates
- Exclusive “come back” discounts
- Preference center links to keep the conversation going
We work with you to determine the right balance of automation, personalization and frequency to bring customers back without overwhelming them.
Why choose Trone for your customer retention strategy?
We combine Klaviyo’s robust automation and segmentation tools with our marketing expertise to create campaigns that feel human—and work hard. Whether your goals are to improve retention, strengthen loyalty or simply stay more connected to your audience, we build flows that align with your brand and drive real results.
With Trone, you get:
- Strategic planning focused on long-term value
- Creative that’s on-brand and on-message
- Testing, analysis and refinement to boost performance
- Full transparency and reporting
We don’t just send emails—we build customer relationships that last.
Ready to grow loyalty and keep customers coming back?
With the right loyalty and reengagement flows, you can increase revenue, reduce churn and create brand advocates. Trone is here to make that happen—with smart strategy, standout creative and expert execution.