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2 mins

3 Ways to Use Customer Journey Maps in Ecommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.1

5 mins

The New 4Ps of Marketing for Modern Branding

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing. Part of the reason it feels this way is that our collective standards for evocative and powerful marketing messages have evolved significantly in the past sixty years. 

Matthew Sherman

Chief Technology Officer

Matt has nearly 20 years of experience in website strategy, development, design and marketing. Starting his career in New York City, he has worked across many verticals, including pet care, publishing, retail, automotive services, life sciences and government. He has worked on websites for business-to-business and business-to-consumer clients, including many higher education institutions.

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Robin Yontz

Executive Creative Director

It takes a hybrid kind of person to create and nurture brand stories in a digital environment. Hybrid is one of Robin’s favorite words. She says it’s the best of what you’ve learned integrated with a new way of expressing it in a digital world. Robin works with creatives, brand planners and UX specialists to make sure the brand voice is never lost. Sometimes, there’s an entire site to tell the brand story, other times there’s a tiny mobile ad or an Instagram post. Either way, you want her to vigilantly watch over your language palette, your tonality and even weigh in on the images that represent your brand.

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Nicole Donoghue

President

A Tronie with 20+ years of advertising experience, Nicole is our lead senior client contact. She ensures that all project objectives are met by balancing budgets, keeping timelines, upholding strategies, managing expectations and delivering media, creative and strategic products to our clients. Nicole leads our pet care team, has managed many state client accounts and has extensive experience with regional and local clients.

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