Healthcare service line campaigns that generate appointments

Service lines all need a boost now and then. Digital campaigns are the way to track and convert. A recent 9-week campaign saw a 61% increase in new patient appointments booked during our digital campaign. Our client attributed 1,500 appointments directly to our media efforts. But there were more than 4,000 new appointments booked during the length of the campaign.

61% increase in new patient appointments

Trone’s campaign for this initiative included social boost, display and streaming audio units. Nearly 3M impressions served across all tactics—all exceeding benchmarks and an average overall CTR of 0.05% and 1,396 clicks to the site. Social boost was top performer at 0.15% CTR. Wish you were seeing this kind of result for your healthcare campaigns? Give us a call.