Paid advertising (Google & social media ads)

Paid advertising strategies that drive results

When it comes to digital growth, paid advertising is one of the fastest and most measurable ways to drive traffic, capture leads and increase conversions. But real performance comes from more than just putting budget behind a few ads—it requires insight, precision and a deep understanding of your audience.

We deliver strategic paid media solutions across Google and social platforms that do more than generate clicks—they drive meaningful results. Whether you're looking to boost ecommerce sales, generate qualified leads or increase brand awareness, we develop campaigns that align with your business goals, speak to your ideal customer and adapt to what’s working in real time.

Paid advertising services

Our approach to paid advertising

We believe in full-funnel, data-driven strategies that blend creativity with performance. From keyword research to audience targeting and continuous optimization, our team is focused on delivering the right message to the right people—at the right time.

Paid Media

Our paid media efforts create the awareness that brands require at the top of the funnel, including:

  • National and local TV/Cable
  • National and local Radio
  • Out-of-Home (OOH)
  • Print Advertising
  • Connected TV (CTV)/ Over-the-Top (OTT)
  • Programmatic display
  • Streaming Audio

Detailed performance reporting is reviewed monthly.

Multi-channel campaigns

We manage campaigns across all major advertising platforms, including:

  • Google search & display ads
  • Google shopping & performance Max
  • Meta (Facebook & Instagram)
  • LinkedIn ads
  • YouTube pre-roll & video ads
  • Pinterest & TikTok ads (when relevant to your audience) 

Each platform plays a unique role in the buyer journey, and we help you take advantage of each one effectively, ensuring your brand is visible at every touchpoint.

Google ads management

Our Google Ads strategies are built around precision targeting, conversion-focused copy, and smart budget allocation. We offer:

  • Keyword research & campaign structuring
  • Search, display, shopping, and Performance Max campaigns
  • Audience segmentation & remarketing
  • Conversion tracking & goal setting
  • Continuous optimization 

Whether we’re scaling ecommerce sales through Google Shopping or capturing leads with search campaigns, we fine-tune every detail to maximize ROAS and keep performance trending up.

Social media advertising

On social platforms, success hinges on creative messaging, precise targeting and the ability to capture attention quickly. We help you cut through the noise with:

  • Custom ad creatives designed to convert
  • Audience targeting based on interests, behavior and demographics
  • Dynamic retargeting campaigns
  • Lookalike and custom audience strategies
  • Multi-platform A/B testing 

Whether you're promoting a new product, launching a brand campaign or building awareness, we craft engaging content and optimize delivery to ensure your ads resonate with the right people.

Conversion-focused strategy

We go beyond impressions and clicks—our focus is always on outcomes. Every campaign is designed to support your goals, whether that’s purchases, sign-ups, calls or another meaningful conversion.

We optimize toward real KPIs like:

  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)
  • Click-through rate (CTR)
  • Customer lifetime value (LTV) 

By continuously analyzing performance, adjusting targeting, testing creative and refining landing page experiences, we help ensure your paid advertising budget delivers lasting impact.

Transparent reporting & insights

You’ll always know what’s working—and why. We provide custom dashboards and regular reporting that break down the metrics that matter most to your business. Our team walks you through the data, highlights wins and lays out next steps for continued growth.

A true strategic partner

We don’t just manage your ads—we act as an extension of your team. Our media strategists work closely with your internal marketing or leadership teams to develop campaigns that align with larger brand initiatives, seasonal promotions and growth milestones.

Need help launching a new product? Want to increase repeat purchases? Expanding into new markets? We’ll build a paid media strategy that supports your goals today and scales with you tomorrow. 

Let’s build campaigns that convert

If you're ready to turn paid media into a true growth engine, Trone is here to help. From strategy to optimization, we’re your partner in performance marketing, bringing together creativity, data, and experience to help you get the most from every ad dollar.

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