Emailing the coveted pet parent audience

Due to their devotion and involvement Pet Parents tend to receive more than their share of emails. Many clients in the pet space are challenged with how often to send emails and when they do send them, their messages end up in a spam folder. Your deliverability score is based on a series of metrics: Open rate, click rate, bounce rate, unsubscribe rate and spam complaint rate.

Improved deliverability of emails by an average of 35%

In just a few months, we were able to improve a client’s open rate to 35%, with an overall deliverability score of 75. Klaviyo, our preferred email platform, not only allows Trone to create automated email flows but campaigns that can be sequenced based on behaviors and preferences. Need some improvement in your email program? Give us a call.