A Guide to the Amazon Search Algorithm
Amazon has evolved into a powerful search engine, with over 61% of U.S. shoppers starting their product searches there. Unlike Google, which serves a mix of informational and transactional queries, Amazon's search engine is purely focused on helping users find and buy products. Its A10 algorithm prioritizes factors like product relevance, sales performance, customer behavior, and even external traffic. To rank higher on Amazon, sellers must optimize listings with relevant keywords, strong images, and positive reviews while also leveraging external marketing to drive traffic.
Using A+ Content to Improve Amazon Sales
Selling on Amazon isn’t easy—even for the most amazing, useful and innovative products. With more than 600 million products competing for Amazon customers’ attention and dollars, brands must work extra hard to make their products stand out. A+ Content is one of the best ways to highlight your product’s unique selling points and give shoppers a reason to choose it over competitors.
The Significance of Digital Marketing in the Healthcare Sector
Healthcare digital marketing involves leveraging online channels and strategies to connect with patients, enhance brand visibility, and drive positive health outcomes. It encompasses a diverse range of tactics tailored to meet the unique challenges and opportunities within the healthcare sector.
Hospice Marketing: Strategies & Ideas for 2024
The importance of effective hospice marketing strategies cannot be overstated for organizations working to provide compassionate end-of-life care. Navigating the digital space while maintaining a human-centric approach is key to reaching and supporting those in need. We’ve put together this list of marketing strategies and actionable steps your hospice organization may be able to use in 2024 to enhance visibility, engage with communities and provide invaluable support to patients and their families.
Could Adding Segmentation Provide a Clearer Picture of Your Audience?
Brand marketers have long relied on audience personas as a tool to bring consumer and professional segments to life. Generally, personas highlight personal needs and preferences to help brands develop consistent marketing strategies. But limited research budgets and tight timelines can lead to an overreliance on generic demographic and psychographic data, causing marketers to miss those categorical passions or struggles that might most inspire creative teams to deliver breakthrough marketing efforts.