Selling products on Amazon is a major opportunity for many brands. As many as 50% of consumers start their online search for products on Amazon rather than a search engine.1 But with so many products competing for every Add to Cart and Buy Now, a solid Amazon marketing strategy is essential to get your products seen and sold.
Amazon marketing is a group of tactics used to improve the visibility of your products to the audience that is most likely to purchase. Products don’t automatically show up at the top of an Amazon search result list just because they’re available. Strategic Amazon marketing helps ensure that your relevant products are displayed before the shopper stops scrolling.
Reaching your full Amazon sales potential requires extensive knowledge of the platform, compliance policies and best practices. An agency with Amazon expertise can help you use your marketing dollars wisely and keep up with changing requirements to maximize your market share.
Our Amazon team experience includes:
Your brand’s Amazon store should look and feel like your own website or retail environment. We can help you create an Amazon space that is authentic to your brand and allows for easy shopping.
Page images and descriptions should quickly explain your product’s benefits so shoppers understand why they should buy it. We can create compelling graphics and write product listings that encourage orders.
Adding A+ content to your page listing can increase sales by up to 20%.2 We know how to customize your listing with branded text, videos, comparison charts and more—without breaking the rules.
There are a variety of ways to buy paid ads and target customers on Amazon. Our media specialists can help you determine the blend of Sponsored Product Ads, Sponsored Brand Ads, Product Display Ads and Sponsored TV that makes the most sense for your product.
