Hospice marketing that that connects with searching for

Marketing hospice and palliative care eldercare in a rapidly transforming environment takes not only a knowledge of current regulations, but of decisionmakers—primarily adult daughters. The problem is no one thinks about hospice or palliative care until they urgently need it. Positioning your hospice organization within your city or community as the ready guide for end-of-life medical care, pain management and emotional support takes a crafted mix of messages and media.

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Using Hospice Digital Marketing for Growth

Marketing hospice services can be a challenge since many times we are trying to reach an audience who may not understand what they need or how hospice services work. Your website can be a critical component in your story and a resource for your community.

Hospice marketing is not just about connecting with families, but also potential staffing candidates. From creative that connects to the audience to metrics and comprehensive reporting, Trone has had great success with everything from filling the patient pipeline to nurse recruitment. An organization should be represented in several social platforms to help with reputation management.

With turnover rates for registered hospice nurses reaching 25% in 2022 and LPNs at 31%, hospice organizations must also market themselves to healthcare professionals for recruitment and retention.²

Facebook Campaigns

Tap into the targeting capabilities of Facebook to reach family members, caregivers and individuals interested in healthcare. This is a great awareness platform that helps you connect with your audience early in the decision-making process.

LinkedIn Ads

Target healthcare professionals, social workers and medical practitioners who may refer patients to hospice services.

Content Marketing

Share informative and compassionate content about hospice care, patient stories and family testimonials on social media platforms to build trust and engagement.

Creating SEO and Hospice Content Marketing

SEO

Grow your organic search presence so audiences can find you if, and when, they need you.

Blog Posts

Make your website a hub of information with helpful articles on topics related to hospice care, such as how to choose a hospice provider, what to expect from hospice care and managing end-of-life care.

Podcasts

Host podcasts to provide helpful information to families and their loved ones. This is a great way to give voice to your services.

Guest Blogging

Partner with health-related blogs to publish guest posts that link back to your website.

Hospice marketing that that connects with audiences searching for answers