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Branding to differentiate and motivate

Build your brand around your audience

Making assumptions about what people think or want can quickly lead you down the wrong path. It takes real insight to engage your audience and inspire them to act.

Setting your brand up for success

Through our brand planning process, we can evaluate your audience’s desires and perceptions, the competitive landscape and your marketing goals to determine the right path forward.

Gather information and insights 

  • Existing Research Review 
  • Internal Brand Stakeholder Sync Session™ 
  • Quantitative Research & Focus Groups 
  • Competitive Audit 

Define guidelines for your brand 

  • Brand & Audience Personas 
  • Brand Archetype 
  • Brand Positioning 

Making sure your brand stands apart 

Whether introducing a new brand or rebranding, your core brand elements must be distinctive and memorable. We can help you make an impression on-shelf and online. 

Develop your foundation 

  • Naming 
  • Logo Design 
  • Packaging Design 
  • Website Design 
  • Brand Story & Campaign 
  • Language Palette 
  • Content Creation 

Connecting through compelling creative 

Every brand has a story to tell. We find ways to connect with your audience and communicate your story wherever the audience encounters your brand. 

Engage consistently across channels 

  • Digital Marketing 
  • Social Media 
  • Video & Broadcast TV 
  • Radio & Streaming Services 
  • Point of Sale 
  • Event Marketing 
  • Trade Show Marketing 
  • Internal Communications 

A case study

Branding pet supplements for the US

Trone helped German pet specialist company, Gimborn, appeal to the American pet parent through branding: naming, packaging, messaging and a website. 

View Case Study

Need a little help building your brand?