What Is Amazon A+ Content?
A+ Content, sometimes referred to as Enhanced Brand Content, is an option Amazon offers to include more engaging and branded content in your product listing. A+ Content goes beyond basic bullets and images to help shoppers better understand your products and the benefits they offer. Listings with A+ Content can include features like video, comparison charts, images with interactive hotspots and more.
Why Include A+ Content in Your Listing?
- Demand Attention: Customizing pages with visually appealing graphics and your brand story helps differentiate your brand and keep shoppers on your page.
- Gain Conversions:Adding A+ content to your page listing can increase sales by up to 20%. 2
- Answer Common Questions: A+ Content can include a Q&A content section, which helps shoppers make informed decisions and cuts down on returns.
- Improve Rankings: Higher quality content that inspires more clicks, positive reviews and conversions has the potential to push products up in the search rankings.
- Cross-Sell Products: Including a comparison chart introduces shoppers to other products they might also want to buy from you.
- Tell a Consistent Story:A+ Content should look and feel like your website and/or retail environment, reinforcing your key messages.
The Difference Between Basic A+ Content and Premium A+ Content
All A+ Content makes your product listing more flexible and customizable. Basic A+ Content allows your brand to add compelling text and images, technical specs and other elements. Most brands registered in the Amazon Brand Registry can use Basic A+ Content for free, but some product categories are not eligible. For brands that meet certain eligibility requirements, Premium A+ Content (A++) offers even more product module options, larger images and more creative freedom in your page design.
A Brand Story feature is also available to complement A+ Content. This carousel-type display is important to provide an overview of the parent brand and its mission.
Finding an Amazon Agency
Effective A+ Content requires skilled branding, design and copywriting capabilities as well as extensive knowledge of the Amazon platform and how to reach potential customers. As a full-service branding and digital marketing agency, Trone can help you develop and manage not only your Amazon A+ Content but also your storefront and marketing efforts. Contact us to discuss your Amazon marketing needs.