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2 mins

3 Ways to Use Customer Journey Maps in Ecommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.1

3 mins

Why Smart Web Design is Essential for Ecommerce

Thinking of your ecommerce site as a digital representation of your retail space is a simple way to ensure your web design represents your brand and products well. 

3 mins

Why Ecommerce Websites Will Succeed and Fail Post COVID-19

Ecommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions. As consumer demand for remote and digital solutions quickly surged in 2020, many businesses scrambled to catch up, adapting their online strategies for both short-term survival and long-term growth. 

3 mins

Tracking the Customer Journey to Boost Ecommerce Business

By better understanding customer journeys, ecommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.

3 mins

Choosing an Ecommerce Marketing Agency

Ecommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds. In today’s competitive landscape, it’s critical to work with an agency that can put your brand right in front of the customer and drive revenue.

3 mins

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website

Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.

2 mins

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales. Our digital and retail marketing specialists have identified four key buzzwords that retail brands should consider as they plan for the upcoming year.

3 mins

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

5 mins

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.

3 mins

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

The most popular ecommerce platforms we typically use are Shopify, WooCommerce and Magento. This ecommerce platform comparison will help you better understand the pros, cons and best applications for each.

3 mins

UX Design: A Process for Solving Problems

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined. A good problem statement serves as a guide that both feeds the creative process and helps keep the team on track when exploring new ideas and solutions.

4 mins

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata. You need to understand your readers in order to write for them. Most people scan content and those that read, read very little. Users want to find what they need quickly and with minimum effort.