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5 mins

The New 4Ps of Marketing for Modern Branding

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing. Part of the reason it feels this way is that our collective standards for evocative and powerful marketing messages have evolved significantly in the past sixty years. 

2 mins

Reinventing Pet Food and Treat Packaging for Today’s Pet Owners

Pet owners are holding pet food and treat manufacturers to a higher standard these days when it comes to their pets’ food packaging. 

3 mins

Tracking the Customer Journey to Boost Ecommerce Business

By better understanding customer journeys, ecommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.

3 mins

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

5 mins

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.

4 mins

Designing Packaging for Digital Display

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

10 mins

Three Ways to Differentiate Your Telecom Marketing Strategy: Product, Brand and Price

Since our earlier blog post about the telecom industry, Trone has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their marketing efforts from those of larger, national telecom companies. 

3 mins

Why User Experience (UX) is Important to Branding

Branding and user experience (UX) are often considered two separate disciplines that only coordinate occasionally—say when redesigning a website. However, at its core, UX is about understanding users and then designing helpful products that encourage positive experiences.

2 mins

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what make companies stand out. They’re baseline requirements.

4 mins

The Emotional Charge of Discovering Your Brand Archetype

 Getting to the heart of a brand story is rarely simple and is almost always an emotional process.  A brand archetype informs not only the brand story, but also the brand behavior, marketing message tone and customer experience.