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10 mins

Three Ways to Differentiate Your Telecom Marketing Strategy: Product, Brand and Price

Since our earlier blog post about the telecom industry, Trone has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their marketing efforts from those of larger, national telecom companies. 

4 mins

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years.

3 mins

Segmenting Home Internet Subscribers

Last Spring, Trone launched a national internet survey of home internet subscribers to find out how they understand their service, what activities they do online, what makes them frustrated and how they shop. The 980 respondents who completed the survey represented several classes of telecom providers—from the largest national home internet providers to much smaller regional providers.

3 mins

Segmenting Home Internet Subscribers

Last Spring, Trone launched a national internet survey of home internet subscribers to find out how they understand their service, what activities they do online, what makes them frustrated and how they shop. The 980 respondents who completed the survey represented several classes of telecom providers—from the largest national home internet providers to much smaller regional providers.

3 mins

Why User Experience (UX) is Important to Branding

Branding and user experience (UX) are often considered two separate disciplines that only coordinate occasionally—say when redesigning a website. However, at its core, UX is about understanding users and then designing helpful products that encourage positive experiences.

2 mins

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what make companies stand out. They’re baseline requirements.

5 mins

Seven Components of User Experience (UX)

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact.

4 mins

The Emotional Charge of Discovering Your Brand Archetype

 Getting to the heart of a brand story is rarely simple and is almost always an emotional process.  A brand archetype informs not only the brand story, but also the brand behavior, marketing message tone and customer experience.

7 mins

10 Examples of Good User Experience (UX)

More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step further and placing your users—not yourself or the CEO—at the center of the design process.