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3 mins

5 Ways to Maintain Brand Consistency at Every Interaction

Every brand wants to be recognized and remembered. But making a lasting impression is tricky given the sheer number of communications that customers face and tune out. With 60% of marketers creating at least one piece of content every day,1 sticking in customers’ minds requires dedication to staying on brand

4 mins

The Art of Balancing Searchability and Memorability to Improve Brand Loyalty

For established brands, building a successful web presence to keep visitors coming back is a moving target. Generating consistent traffic means optimizing branded content for search engines, social media, ecommerce and now AI-based tools. With immediate web performance goals in mind, marketers focus too much on short-term paid performance-driven efforts that drive traffic at the expense of longer-term organic brand building efforts.  

4 mins

Segmenting Pet Food Shoppers: Reaching Pet Parents Through Their Nutrition-Based Habits and Attitudes

Many pet parents have a new outlook and focus on their pets’ wellbeing and nutrition coming out of the global pandemic. Pet parents spending more time working from home saw the impact pets have on their own happiness during difficult times. For others, pricing and availability challenges with their typical pet food and treats made exploration of new brands a necessity.

2 mins

3 Ways to Use Customer Journey Maps in Ecommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.1

5 mins

The New 4Ps of Marketing for Modern Branding

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing. Part of the reason it feels this way is that our collective standards for evocative and powerful marketing messages have evolved significantly in the past sixty years. 

2 mins

Reinventing Pet Food and Treat Packaging for Today’s Pet Owners

Pet owners are holding pet food and treat manufacturers to a higher standard these days when it comes to their pets’ food packaging. 

2 mins

Attracting Visitors to Your Web Store Through Paid Media

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

3 mins

Why Smart Web Design is Essential for Ecommerce

Thinking of your ecommerce site as a digital representation of your retail space is a simple way to ensure your web design represents your brand and products well. 

3 mins

Why Ecommerce Websites Will Succeed and Fail Post COVID-19

Ecommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions. As consumer demand for remote and digital solutions quickly surged in 2020, many businesses scrambled to catch up, adapting their online strategies for both short-term survival and long-term growth. 

3 mins

Tracking the Customer Journey to Boost Ecommerce Business

By better understanding customer journeys, ecommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.

3 mins

Choosing an Ecommerce Marketing Agency

Ecommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds. In today’s competitive landscape, it’s critical to work with an agency that can put your brand right in front of the customer and drive revenue.

3 mins

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website

Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.