Scroll Back to Top
2 mins

3 Ways to Use Customer Journey Maps in Ecommerce

With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.1

2 mins

Attracting Visitors to Your Web Store Through Paid Media

Once your website has been optimized for efficiency and you’ve created or added relevant content to attract your desired audience, implementing paid media campaigns can boost conversions and increase ROI. But with so many paid media channel options, where do you start?

3 mins

Tracking the Customer Journey to Boost Ecommerce Business

By better understanding customer journeys, ecommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.

2 mins

5 Things to Look for in a Digital Advertising Agency

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever. Finding the right digital agency can be challenging, but these five considerations may help you narrow your options and select the digital partner that’s right for your brand.

3 mins

Adapting Your Retail Marketing Strategy for Customer Technology Preferences

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty. In today’s modern retail marketing environment, integrated marketing strategies (including all aspects of paid, organic and owned media) are influenced by customer digital behaviors and preferences. When brands know what customers are doing and where to find them, marketing can be much more personalized.

4 mins

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata. You need to understand your readers in order to write for them. Most people scan content and those that read, read very little. Users want to find what they need quickly and with minimum effort. 

4 mins

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow. 

4 mins

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years.

2 mins

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what make companies stand out. They’re baseline requirements.