Klaviyo abandoned cart & win-back sequences

Reengage potential customers and turn lost opportunities into real revenue

Shoppers don’t always purchase on the first visit to a site—and that’s okay. What matters is what you do next.

Using Klaviyo, Trone designs smart, strategic abandoned cart and win-back email sequences to reengage potential customers and turn lost opportunities into real revenue. These flows are more than reminders—they’re personalized, persuasive touchpoints that nudge customers back to your brand.

Why abandoned cart & win-back sequences matter

Nearly 70% of online shopping carts are abandoned. But with the right follow-up, many of those sales can still be realized.

Our abandoned cart sequences help you:

  • Recover revenue that would otherwise be lost
  • Reduce friction in the buying journey
  • Rebuild urgency and interest
  • Create a better customer experience with helpful reminders 

Conversely, win-back campaigns target lapsed customers—those who haven’t purchased in a while—with messaging designed to reignite interest and loyalty.

These automated flows are essential for:

  • Maximizing your return on traffic and ad spend
  • Keeping your brand top of mind
  • Reducing customer churn
  • Improving lifetime value and retention 

Our abandoned cart & win-back services

Whether you need to build your flows from the ground up or improve what’s already in place, Trone offers a full suite of services:

  • Flow mapping & strategic planning
  • Email copywriting & visual design
  • Behavior-based segmentation
  • Discount logic & urgency strategies
  • Timing optimization & send cadence
  • A/B testing & performance monitoring 

We ensure each flow reflects your brand, speaks directly to your audience and is optimized over time based on performance data.

Strategic win-back sequences

Life can get in the way of shopping, so customers sometimes go quiet—but that doesn’t mean they’re gone for good. Win-back campaigns help you reconnect with inactive customers by offering relevant incentives, reminding them of their last purchase or introducing new products they might enjoy.

Our win-back strategies include:

  • Personalized reengagement emails
  • Exclusive offers or loyalty perks
  • Highlighting what’s new or trending
  • “We miss you” campaigns with emotional hooks
  • Re-segmentation for better targeting 

We help you determine the right time window and message strategy based on your audience and buying cycle.

Why Trone + Klaviyo work together

As an official Klaviyo Partner, Trone is certified to help brands grow through advanced email and SMS marketing. We have access to partner-only training, priority support and latest features.

Klaviyo provides the automation and behavioral data to power high-performing cart and win-back flows—but it’s Trone’s strategy, creative and ongoing optimization that make them drive real results.

With Trone, you get:

  • Custom flows tailored to your customer journey
  • Emails that match your brand guidelines (voice, aesthetic, etc.)
  • Ongoing support and testing to improve performance
  • Clear reporting and insights on what’s working 

We treat every flow as part of a larger lifecycle strategy—one designed to increase conversions, retention and revenue.

Let’s reclaim missed revenue & reignite lapsed customers

Every abandoned cart and every quiet customer provide a path to reconnect. With Trone’s expertise and the Klaviyo tool box, we help you act on those opportunities automatically and effectively.

Let’s build flows that win customers back—and keep them coming back.

Let's connect