Email marketing & automation

Design email strategies that move your audience though the customer journey.

Email marketing remains one of the most powerful tools for driving revenue, building loyalty, and nurturing long-term customer relationships. But in today’s crowded inbox, success takes more than just sending newsletters. It takes segmentation, smart automation, and well-crafted messaging that connects with your audience at the right time—with the right message.

We build custom email marketing and automation strategies designed to move your audience through the customer journey—from welcome to repeat purchase and beyond. Whether you’re focused on ecommerce, B2B or something in between, our email experts deliver campaigns that are beautifully designed, behavior-driven and built for results.

Strategic email marketing services

We don’t believe in one-size-fits-all campaigns. Instead, we develop email programs grounded in your goals, your audience behaviors and your brand voice. Our approach includes:

  • Campaign planning & calendar development
  • Segmentation & audience targeting
  • Custom email design & messaging
  • Automated flow strategy & setup
  • Testing & optimization
  • Performance reporting & insights 

Each touchpoint is built to nurture your audience, encourage engagement and convert leads into loyal customers.

Automation that works while you sleep

We help you build intelligent automation flows that create personalized experiences at scale. From the moment someone subscribes or makes a purchase, we map out high-impact automations that keep your brand top of mind.

Our automation solutions include:

  • Welcome & nurture flows
  • Abandoned cart recovery
  • Browse abandonment
  • Win-back sequences
  • Post-purchase & loyalty campaigns
  • Customer re-engagement 

These automations don’t just improve open rates. They drive serious revenue. By leveraging customer behavior and lifecycle data, we deliver timely, relevant emails that deepen brand connection and boost conversions.

Email marketing & automation services

Why choose Trone for email marketing and automation?

What sets our email programs apart is our balance of creativity and strategy. We build high-performing campaigns rooted in insights, optimized for ROI and aligned with your broader marketing goals.

Whether you're starting from scratch or looking to scale your current email strategy, we can meet you where you are—and help you go further.

Data-driven content & segmentation

The foundation of effective email marketing is relevance—and that starts with understanding your audience. We use behavior-based triggers, purchase history, browsing activity and engagement metrics to segment your audience into meaningful groups.

This allows us to craft email content that feels personal, not generic. Whether we’re targeting first-time buyers, lapsed customers or loyal advocates, every message is built to meet them where they are in the journey—and guide them to what’s next.

Designed to engage and convert

From subject lines to CTAs, every piece of your email matters. Our in-house creative and copywriting teams design email experiences that not only look great across devices but also drive clicks, conversions and deeper brand engagement.

We test everything—subject lines, send times, layouts, content blocks—to ensure your emails are optimized for performance.

Integrated with your tech stack

We primarily work with Klaviyo, a best-in-class email marketing platform, but we’re also experienced with other systems like Mailchimp, HubSpot and Shopify Email. Whatever your stack, we ensure your email strategy integrates seamlessly with your ecommerce platform, CRM and analytics tools.

Let’s turn emails into revenue

Ready to transform your email channel into a growth engine? Trone combines strategic planning, automation expertise and creative execution to help you deliver smarter, more impactful email marketing.

Let's connect