Patient-centered website content

Creating content that answers questions

Patients and their families are going to do their own research. They want to better understand the state of their health. What to expect. And how you could help. For healthcare organizations, providing educational content for patients and caregivers can help ensure they’re not finding answers somewhere else.

Types of content

What are patients searching for?

A healthcare marketing agency like Trone can help you determine the most searched questions and topics for your specific area of expertise. But generally, content should help patients feel more knowledgeable, better prepared and more confident in your brand.

Health conditions

Comprehensive explanations for diagnoses that are easy to understand and no higher than a sixth grade reading level.

Services and procedures

Clear descriptions of offerings, including what to expect, pros and cons, health risks, etc.

Preventive care

What people can do proactively to stay ahead of health issues.

Real life stories

Examples from patients who have had positive experiences (with permission, of course).

Caregiver resources

Guidance for how to support a family member or friend dealing with a health concern.

Communicating with multiple audiences

As a healthcare agency, we know that often the person reviewing your site isn’t the patient, but a family member or close friend. Custom website design allows you to speak not only to patients but also to caregivers and even to other physicians.

Incorporating SEO & AEO

Search Engine Optimization (SEO) and Answer Engine Optimization must both be considered when creating content to improve the likelihood that patients will see your brand in search.

SEO

Uses keywords and other technical strategies to rank high in organic search results

AEO

Structures content to be cited or summarized in AI responses.

Want to be a trusted resource for your patients?

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