Healthcare reputation & review management

Are your patients helping you gain new patients?

One of the most powerful new patient acquisition tools for healthcare organizations is what current and former patients are saying. Do they advocate for you? Do they champion your care? Or are they dissuading others from booking an appointment?

Review management

Embracing reviews to protect your business

Today’s patients look to others for unbiased opinions and real-life experiences. And when it comes to healthcare reviews, every star and positive word counts. Effective review management helps you use customer feedback to address patient concerns, build trust and improve satisfaction.

Tracking & monitoring

Know what’s being said about your organization and staff across a variety of platforms, including Google, social media, Healthgrades, etc.

Responding to concerns

Address negative reviews quickly, with empathy and with a desire to resolve the issue and improve the patient’s view of the brand.

Showing appreciation

Promptly thank patients for positive reviews and kind words. Affirm their trust in your organization and staff.

Taking action

Don’t ignore repeat concerns or major issues. Allow patient feedback to drive real operational change.

A proactive approach to improving satisfaction scores

Satisfied patients may not think to leave a review unless you ask them. They don’t have an issue, so it’s just not top of mind. But requesting reviews from loyal, satisfied patients can help boost your scores, instill trust in prospective patients and limit occasional negative feedback from having a strong impact.

Why not handle review management in-house?

Review management is a time-consuming task that is best handled by a healthcare marketing agency that will: 

  • Answer questions and respond consistently in your brand’s tone
  • Avoid letting emotion or bias affect responses
  • Communicate repeated or serious concerns to your team
  • Stay aware of new review platforms to watch

Want to do more to protect your brand’s reputation?

Let's connect