Pet owners are holding pet food and treat manufacturers to a higher standard these days when it comes to their pets’ food packaging.
In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata. You need to understand your readers in order to write for them. Most people scan content and those that read, read very little. Users want to find what they need quickly and with minimum effort.
Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.